{"id":22081,"date":"2023-08-18T01:43:00","date_gmt":"2023-08-17T17:43:00","guid":{"rendered":"https:\/\/www.rakansarawak.com\/v3\/?p=22081"},"modified":"2023-08-18T07:07:04","modified_gmt":"2023-08-17T23:07:04","slug":"sarawak-tourism-board-leads-with-double-triumph-at-brandlaureate-bestbrands-awards-2022-2023","status":"publish","type":"post","link":"https:\/\/www.rakansarawak.com\/sarawak-tourism-board-leads-with-double-triumph-at-brandlaureate-bestbrands-awards-2022-2023\/","title":{"rendered":"Sarawak Tourism Board Leads With Double Triumph At Brandlaureate Bestbrands Awards 2022-2023"},"content":{"rendered":"\n

Another recognition for Sarawak when Sarawak Tourism Board (STB) was awarded the Nation’s Pride Award and CEO of the Year \u2013 Tourism recently.<\/p>\n\n\n\n

STB in its media statement stated received two exceptional recognitions under the “Nation’s Pride Award” in the Tourism Promotion Excellence and \u201cCEO of the Year \u2013 Tourism\u201d to Puan Sharzede Datu Hj. Salleh Askor that honors STB’s commitment and various initiatives in positioning Sarawak as a global tourism icon and a leading ecotourism destination in Southeast Asia with Responsible Tourism being its core approach, twinned with STB\u2019s marketing campaign \u201cSarawak, More to Discover.\u201d<\/p>\n\n\n

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YB Karim (centre) posing with the trophies for “Nation’s Pride Award” in the Tourism Promotion Excellence and \u201cCEO of the Year \u2013 Tourism\u201d bagged by Sarawak Tourism Board at the BrandLaureate BestBrands Awards for the year 2022-2023. With him are MTCP Permanent Secretary Datu Sherrina Hussaini, STB Chairman YB Dennis Ngau together with STB\u2019s BOD members and staff<\/figcaption><\/figure>\n<\/div>\n\n\n

Minister for Tourism, Creative Industry and Performing Arts (MTCP) Sarawak YB Dato Sri Abdul Karim Rahman Hamzah commended STB’s achievements and commitment in showcasing Sarawak’s pristine natural beauty, vibrant cultural heritage, exhilarating adventure tourism offerings, and unswerving dedication to sustainable tourism practices.<\/p>\n\n\n\n

Under the Nation’s Pride Award for Tourism Promotion Excellence, Sarawak Tourism Board was recognised for brand performance; brand strategy; brand innovation; brand communication and brand cultures.<\/p>\n\n\n\n

“The ‘Nation’s Pride Award’ and ‘Brandleadership Award’ for Sharzede serve as a testament to STB’s relentless dedication in showcasing Sarawak’s treasures and advocating for responsible tourism practices. Their tireless efforts have not only elevated Sarawak on the global tourism stage but have also enriched the lives of our communities,\u201d he said.<\/p>\n\n\n\n

Puan Sharzede Datu Hj. Salleh Askor receives the Brandleadership Award for CEO of the Year for her strong stewardship in positioning Sarawak as a tourism destination that advocates Responsible Tourism at the forefront of all tourism practices. Her transformative leadership led to remarkable surges in visitor numbers and positioned Sarawak as a must-visit destination for travelers seeking authentic cultural experiences while fostering balanced growth that respected local communities through her emphasis on community-based tourism products as part of her visionary path to chart Sarawak’s course toward becoming Asia’s premier eco-tourism destination by 2030.<\/p>\n\n\n\n

Under the guidance of MTCP, STB has achieved many notable achievements in 2023, a stellar one being conferred affiliate membership to United Nations World Tourism Organisation (UNWTO), enabling STB to join UNWTO\u2019s ongoing efforts to bring together the actors of the \u2018ecosystem\u2019 of Responsible Tourism under its priority of sustainability in tourism.<\/p>\n","protected":false},"excerpt":{"rendered":"

Celebrating excellence in tourism promotion and leadership.<\/p>\n","protected":false},"author":952,"featured_media":22080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,31,3385,4178],"tags":[3984,1954,4468],"class_list":["post-22081","post","type-post","status-publish","format-standard","has-post-thumbnail","category-from-rakan-sarawak","category-kuala-lumpur","category-milestones","category-national","tag-ecosystem","tag-sarawak","tag-toursm"],"_links":{"self":[{"href":"https:\/\/www.rakansarawak.com\/wp-json\/wp\/v2\/posts\/22081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rakansarawak.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rakansarawak.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rakansarawak.com\/wp-json\/wp\/v2\/users\/952"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rakansarawak.com\/wp-json\/wp\/v2\/comments?post=22081"}],"version-history":[{"count":2,"href":"https:\/\/www.rakansarawak.com\/wp-json\/wp\/v2\/posts\/22081\/revisions"}],"predecessor-version":[{"id":22083,"href":"https:\/\/www.rakansarawak.com\/wp-json\/wp\/v2\/posts\/22081\/revisions\/22083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rakansarawak.com\/wp-json\/wp\/v2\/media\/22080"}],"wp:attachment":[{"href":"https:\/\/www.rakansarawak.com\/wp-json\/wp\/v2\/media?parent=22081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rakansarawak.com\/wp-json\/wp\/v2\/categories?post=22081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rakansarawak.com\/wp-json\/wp\/v2\/tags?post=22081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}