The tudung keringkam, an exquisite embroidered headscarf, symbolizes Sarawak’s cultural heritage while offering modern opportunities for youth to innovate, preserve tradition, and build careers in fashion and creative industries.
For today’s youth, tudung keringkam represents not just a chance to uphold cultural traditions but also a pathway to innovation and career development in fashion and creative industries.
The market potential for tudung keringkam embroidery is vast, with intricately crafted scarves valued at RM5,000 to RM10,000, captivating both local enthusiasts and international connoisseurs.
Beyond craftsmanship, entrepreneurs have the opportunity to establish brands that fuse tudung keringkam with contemporary fashion styles.
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