Immersive technologies are fast becoming strategic tools in modern tourism. In Sarawak, this digital shift is already underway. With pioneering platforms like the Sarawak Travel App, growing involvement from local startups, and enthusiastic support from state leadership, immersive tourism is proving its value in showcasing Sarawak’s rich heritage, diverse cultures, and natural wonders to global audiences.
Evidence from global and regional counterparts demonstrates how VR/AR can increase tourist engagement, support accessibility, and boost destination marketing. Likewise, early feedback from tourists using immersive experiences affirms that such tools enhance learning, emotional connection, and travel confidence. Research further underscores their role in shaping destination image and travel intention, while promoting inclusivity for those with physical or financial constraints. Yet, realising the full potential of immersive tourism in Sarawak will depend on addressing several foundational challenges.
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